Sales & Marketing

Successful sales and marketing strategies have the potential to take any business at any level to extraordinary new heights.  Regardless of the size, power or purpose of any given brand, effectiveness of marketing will play a pivotal role in determining long-term stability and position within the industry.

Course Syllabus:

  • Fundamentals of Marketing
  • Developing a Marketing Plan
  • Digital Marketing 
  • Sales management 
  • Effective selling 
  • Customer Service 
  • Applied Psychology (Introduction to Consumer behaviour)
  • Advertising & Promotion 

Duration & Fee:

  • Crash Course (2 days)  GHC 300
  • Certificate Course (4 weeks) GHC 1,000

Business Taxonomy